You may be a mortgage insurance sales person who is frustrated with how hard you have to work to get new clients. Having covered hundreds of miles by car to arrive at your prospects residence then finding they aren’t there is small when seen alongside the discomfort of numerouse evenings in prospect homes unsuccesssfully attempting to convince them of numerous reasons they should commit to your product.
You surely won’t want to feel the irritation or the expense of going out of your way to obtain mortgage protection insurance leads ahead of your competitors and then finding they were bad leads. Believe it – time is valuable for both you and for your prospect.
Client’s Point Of View
Most of your leads may have come from people who received promotional pieces in the mail and responded to them. Direct mail campaigns are sent out to motivate prospects toward fast action and prospect will often interpret these differently than the facts would indicate.
For example, they may see the offer that promises that a medical examination is not necessary to qualify and think that because of that a pre-existing condition is not a consideration. In that instance, you will have labored on these mortgage leads only to discover that the prospective client is declined.
It is possible that some individuals will have been declared non-insurable because of the work they do for a living. Likewise, there are some prospects who may feel that they don